After designing a new logo, it was time to make a new animation to use with it. After my previous Idents, where the environment would “form up” on screen, I wanted something simpler, minimalist and more sedate. I wanted to feature the softness of the logo’s form, and the soft red colour I used, so I decided to look at paint brochures, and I decided to construct a room, and feature a simple logo transition.
mdta Sliding Room Ident
